A column you should read: Is the CRE industry still in the dark ages when it comes to technology?

old computerby Dan Rafter

It’s that time of year again, the days in which analysts make their predictions for 2015. And the analysts aren’t shy about predicting what lies ahead for commercial real estate brokers.

But one story caught my attention, this column by William Robertson in Forbes. In it, Robertson argues that the commercial real estate industry has been slow to adopt new technology. He predicts, though, that in 2015 commercial real estate companies will make bigger and bolder investments in new technology.

Why? Robertson points to the sheer size of the commercial real estate industry. As he says, this industry is roughly the size of the U.S. stock market, meaning that it’s worth an estimated $15 trillion.

My advice? Read Robertson’s column to see what technology he thinks will play a role in boosting the growth of this industry to even greater levels in 2015. And then think about the technology you are using to succeed. Where should you and your company be spending tech dollars in the coming year?

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