Infographic: Smart phones, Web sites and brick-and-mortar to all play a role in consumers’ holiday shopping this season

By Dan Rafter

How will consumers shop this holiday season? Blackhawk Network, a supplier of prepaid gift cards and payment tools, says that consumers will again flock to the online world to buy their gifts. Retailers, then, have to run Web sites that make it easier for consumers to find, buy and receive their purchases this holiday season.

But retailers can’t neglect their brick-and-mortar business, either. According to the Online and Mobile Gifting Survey from Blackhawk Network, shoppers will rely on traditional, online and mobile sources alike to wrap their holiday shopping this year.

Check out the infographic below for more information on what retailers can expect this season.


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